Product Development

The Work Inside The Product

• Concept
• Market Research
• Branding and Identity
• Product Launch
• Product Marketing

The Story Behind The Product

This stock photo, although warm and fuzzy, is a firefighter’s worst nightmare and a perfect example of the story behind the Firefighter Knowledge product. A roaring fire, seasoned, wood logs coming out from the fireplace onto the “wood” floor, a lit candle nearby, a flammable wicker basket with more combustible wood logs inside. Not to mention, Christmas stockings just waiting to be engulfed by flames. Add some spiked eggnog to the mix and you have a beautiful scene of a future house fire.